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☆ 'Intellectual influencers' will soon be taking over your social-media feeds
▼ + stars: | 2024-05-08 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Audiences are favoring authentic and knowledgeable content creators over follower count. It's the "intellectual influencers," or "thought leaders," who are likely to thrive. AdvertisementNya Étienne, who is a journalist and TikTok content creator, refers to this concept as the rise of "the intellectual influencer." People want 'edutainment'This new breed of influencer could outlast all the rest and may soon be dominating social media feeds. AdvertisementBack when posting on social media was novel, the audience of an aspiring content creator would grow exponentially simply because they were entertaining to watch.

Persons: —, Nya, Katya Varbanova, Varbanova, who's, Dubuisson, Keith Lee, Kaye Putnam, Putnam, they're Organizations: Service, YouTube, Matter Communications Locations: Bazaarvoice, Boston

☆ That lipstick review could have been written by AI
▼ + stars: | 2024-04-12 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +5 min

I purchased the Haus Labs foundation after watching a glowing review of the product by a makeup influencer on TikTok. That's where online reviews come in: For beauty, especially, reviews from influencers and regular people are crucial. Content Coach gives users prompts of key topics to include in their review, based on common themes in other reviews. "In terms of generative AI, if people can't trust whether a product review is genuine and written by a real user, they might choose to shop elsewhere," said Marissa Jones, the company's senior vice president of product. AI-powered reviews will certainly be great for beauty brands that want more high-quality reviews.

Persons: it's, Selena, Marissa Jones, Bazaarvoice, Chanel, Reilly Organizations: Service, Haus Labs, Business, Fashion, L'Oréal, Clarins, FTC, Walmart, eBay Locations: TikTok, Pacifica

☆ The Relief: Finding an Apartment. The Remorse: Living In It.
▼ + stars: | 2023-06-05 | by ( Alix Strauss | ) www.nytimes.com time to read: +1 min

She had a deep and important relationship that lasted four years — with her studio apartment in Cobble Hill, Brooklyn. It was an open layout with two huge closets and a separate, small kitchen,” said Ms. Strassberg, 31, who is a branded content editor at the Hearst Corporation. In April 2021, she met William Muschinske, a 30-year-old graphic designer from Oklahoma, on the dating app Bumble. Their relationship grew quickly. Most of his time was spent working and living at Ms. Strassberg’s.

Persons: Rebecca Strassberg, “, ”, Strassberg, I’d, Ms, William Muschinske, Muschinske, Fran Organizations: Hearst Corporation Locations: Cobble Hill, Brooklyn, Midwood , Brooklyn, Oklahoma, Bazaarvoice, Gowanus , Brooklyn

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